Planning a Trade Show in Las Vegas
Why Las Vegas is the Ultimate Trade Show Destination
With iconic venues like the Las Vegas Convention Center (LVCC), Mandalay Bay Convention Center, and Venetian Expo (formerly the Sands), Las Vegas remains the global capital for trade shows and conventions. The city hosts thousands of events each year - from CES to SEMA - drawing exhibitors from every industry.
Summit Exhibit has 15+ years of experience helping brands deliver seamless, high-impact trade show experiences in Las Vegas. Our ISO 14001-certified exhibit system ensures every project is efficient, sustainable, and built for success.
Step 1 – Set Clear Goals and Budget
Before finalizing your booth space or exhibit design, define what success looks like:
Define your targets: are you generating leads, launching a new product, or building partnerships?
How will you measure ROI - by qualified leads, brand awareness, or direct sales?
Outline a full budget that includes booth design, labor, shipping, show services, marketing, and general contractor fees (material handling, electrical, rigging, etc.). Clarity now prevents stress later and helps you focus resources where they matter most.
Step 2 – Choose the Right Booth Space and Plan for Layout Early
By the time most exhibitors are planning their Las Vegas show, venue selection is already set by the organizer - but your booth space and layout choices will define your presence on the show floor.
At major shows like CES, SEMA, and PACK EXPO, booth space selection typically happens 10–12 months in advance, often during the current year’s event.
Reconfirm your floorplan and dimensions early.
Review height restrictions, electrical access, and aisle orientation.
Reserve premium spaces when possible - corner or peninsula booths offer greater visibility.
Summit Exhibit’ Las Vegas-based team assists clients during and after booth space selection, ensuring your exhibit design aligns perfectly with venue regulations and show contractor requirements (Freeman or GES).
Step 3 – Design a Booth That Captures Attention
Las Vegas exhibits are bold and competitive - your booth design should stand out while staying true to your brand identity.
Incorporate interactive displays, lighting, and multimedia.
Use open layouts for accessibility and strong sightlines.
Balance creativity with clear messaging and brand consistency.
Step 4 – Plan Logistics and Labor Early
Summit Exhibit handles:
Advance warehouse shipping and delivery coordination
On-site installation and dismantle
Compliance with LVCC, Mandalay Bay, and Venetian Expo regulations
Labor scheduling to avoid costly overtime
Step 5 – Execute, Evaluate & Improve
After the event:
Which booth elements drew the most traffic?
Which demos or offers converted best?
What should change before your next Vegas show?
